RED EMU SAFETY WEAR : Owned and operated by Queensland rugby league legend Dale “Rowdy” Shearer, Red Emu Safety Wear are inspired by his Indigenous heritage and his totem; the Emu which are known for their long distance running much like our Company where we will look to make our mark early and then sustain the business for many many years to come. The Emu and the Kangaroo are two rare animals that cannot walk backwards so like the Emu we focus on always moving forward looking for more exciting opportunities in the future
“Symbolising the lands from which the name has come; the company Red Emu is tall and strong, their movement fast and agile. The colour red represents the land of my people and is a sign of wisdom – traditionally used by the initiated. The land of Kamilaroi people stretches from South Queensland, crossing over the border into New South Wales. “The Safety Wear have been designed by people of strong character, with a hunger, speed and passion to bring my vision to life.” Dale “Rowdy” Shearer.

Dale Shearer the Director is a highly recognised and proud Aboriginal being born in St George, Queensland and is also well known for his Rugby League Career representing Australia. His two sons Jesse and Jakson are also involved with the company. Todd Campbell our Operations Manager has over 15 years experience in sourcing Safety Garments and Products from China, and supplying products purchased by large companies in Australia and other countries. Todd has long term working relationships with Chinese factories, and a warehouse in North China, and specialises in supply of imported quality safety garments and safety products manufactured to customer specifications.

Dale chose this path is to motivate and show other Indigenous people that they too can achieve a successful business. Rowdy, a strong advocate for men’s mental health, devotes partial profits of this range to “Emu Men” , a group, dedicated to supporting males mental health providing the opportunity for men and teenagers to learn the art of Didgeridoo making. But also just as important is that we have set up a business called “Lil Emu“ to support the Indigenous Literacy Australia Foundation which creates reading at an early age.